The first tourism strategy of the Central Denmark Region was launched in 2011 along with an action plan named: “New Growth in the Tourism Sector in Central Denmark Region”. The Strategy was revised in 2016 - “New Growth in the Tourism Sector in Central Denmark Region 2.0” and runs until 2020. A new action plan runs from 2016-2018.
The aim is to create a more focused and professional tourism industry in Central Denmark Region in order to ensure the region’s competitiveness.
Action Plan: New Growth in the Tourism Sector 2.0 in Central Denmark Region. The Action Plan has three business areas:
- Coastal and Nature-Based tourism
- Business tourism
- Second City (Aarhus)
In addition to the business areas there are a number of cross-cutting initiatives:
- Cultural tourism
- Food tourism
- Competence development
International cooperation: Central Denmark Region participates in the North Sea Commission’s Attractive & Sustainable Communities group.