The first tourism strategy of the Central Denmark Region was launched in 2011 along with an action plan named: “New Growth in the Tourism Sector in Central Denmark Region”. The Strategy was revised in 2016 - “New Growth in the Tourism Sector in Central Denmark Region 2.0” and runs until 2020. A new action plan runs from 2016-2018.
The aim is to create a more focused and professional tourism industry in Central Denmark Region in order to ensure the region’s competitiveness.
Action Plan: New Growth in the Tourism Sector 2.0 in Central Denmark Region. The Action Plan has three business areas:
- Coastal and Nature-Based tourism
- Business tourism
- Second City (Aarhus)
In addition to the business areas there are a number of cross-cutting initiatives:
- Cultural tourism
- Food tourism
- Competence development
International cooperation: Central Denmark Region participates in the North Sea Commission’s Attractive & Sustainable Communities group.
Get the most from your stay in the Central Denmark Region with an AttractionPASS: Free admission to more than 40 attractions i Central Denmark Region.
Cultural Paths Denmark
Experience the culture in Central Jutland - four themes tie the stories together.
A year of gastronomic highlights!
In 2017 Aarhus and the Central Denmark Region is also awarded the title of European Region of Gastronmy. During 2017 there will be a number of activities focusing on gastronomy and chef and owner of Restaurant Frederikshøj in Aarhus, will take on the role of ambassador for the European Region of Gastronomy in 2017.