The first tourism strategy of the Central Denmark Region was launched in 2011 along with an action plan named: “New Growth in the Tourism Sector in Central Denmark Region”. The Strategy was revised in 2016 - “New Growth in the Tourism Sector in Central Denmark Region 2.0” and runs until 2020. A new action plan runs from 2016-2018.

The aim is to create a more focused and professional tourism industry in Central Denmark Region in order to ensure the region’s competitiveness.

Action Plan

Action Plan: New Growth in the Tourism Sector 2.0 in Central Denmark Region. The Action Plan has three business areas:

  • Coastal and Nature-Based tourism
  • Business tourism
  • Second City (Aarhus)

In addition to the business areas there are a number of cross-cutting initiatives:

  • Cultural tourism
  • Food tourism
  • Competence development
  • Events
  • Digitization

International cooperation: Central Denmark Region participates in the North Sea Commission’s Attractive & Sustainable Communities group.

Learn more:


Cultural Tourism

Get the most from your stay in the Central Denmark Region with an AttractionPASS: Free admission to more than 40 attractions i Central Denmark Region. 

Cultural Paths Denmark
Experience the culture in Central Jutland - four themes  tie the stories together.

A year of gastronomic highlights!

In 2017 Aarhus and the Central Denmark Region is also awarded the title of European Region of Gastronmy. During 2017 there will be a number of activities focusing on gastronomy and chef and owner of Restaurant Frederikshøj in Aarhus, will take on the role of ambassador for the European Region of Gastronomy in 2017.

See the European Region of Gastronomy program